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PHOCUS in Basel becomes Fishawack Communications

Posted on Sep 24, 2013

Knutsford, UK, 24 September 2013 —The Fishawack Group of Companies has successfully integrated Basel-based PHOCUS Services into its flagship medical communications brand Fishawack Communications. PHOCUS joined the Fishawack Group in 2011 and was the Group’s first agency based in Switzerland. This completes a further step in the Group’s strategy to provide access to global scientific and communications services in strategic locations for the pharma and biopharma industries, with Fishawack Communications now having offices in the UK, USA and Switzerland.

“Our Basel location is essential to serving our many Swiss-based global clients effectively,” explained Gail Flockhart, Group Managing Director. “Renaming our Basel office to Fishawack Communications GmbH will ensure that these global companies know that they have local access to support from a global organisation for their global operations.”

“Our global clients increasingly work across multiple locations and we can now better replicate these structures and access to Fishawack resources across the globe,” added Tea Freund, the new President of Fishawack Communications GmbH in Basel. “Our clients can draw on our extensive global team of over 160 people to support a diverse product and service platform in medical and scientific communications.”

“With Fishawack Communications GmbH and following our acquisition of Archimed Medical Communication AG in June, the Fishawack Group now has the largest medical communications capability of any agency organisation in Switzerland,” commented Oliver Dennis, CEO of the Fishawack Group. “We continue to invest in strategic locations for pharma and biopharma companies, with further expansion planned on the East and West Coasts of the USA, as well as in the Asia-Pacific region.”

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