Photo: Top row, Dominic Miller, Fred Bassett, Oliver Dennis; Bottom row, Martin Brass, Gail Flockhart.
The Fishawack Group of Companies, one of the world’s largest independent medical communications and medical marketing organizations, has acquired Blue Latitude Health, based in London, UK, and New York, USA. Blue Latitude Health is a creative consultancy combining the commercial focus of a consultancy with the creative vision of an agency.
“In 2016, we set out our vision to form a major new force in the global creative agency space that would make us as strong in the creative arena as we already are in medical communications,” explained Oliver Dennis, Chief Executive Officer of the Fishawack Group. “With three acquisitions in this space in the last 16 months, I think we’ve firmly announced our intention to achieve this goal. We were actively looking for a consultancy that could bring strategic and customer experience expertise to our portfolio and Blue Latitude Health fits perfectly.”
“To enable us to continue to grow and provide existing and future clients with a stronger offering, we needed to find a partner who both shared our values and matched our ambition,” stated Martin Brass, Managing Director of Blue Latitude Health. “We believe we have found this partner in Fishawack."
Fred Bassett, Head of Strategy and Co-founder of Blue Latitude Health, added “We are thrilled to join an organization with the global scale and extended services in medical and scientific communications that Fishawack offers."
"Many of our clients are wanting a partner that has specialist global capabilities both commercially and medically, and can ensure alignment of communication objectives,” commented Gail Flockhart, Group Managing Director of Fishawack. “Blue Latitude Health has a deep strategic consulting capability and bring us a base in New York City, from which we can continue to expand our East Coast creative and medical communications teams.”
Fishawack received corporate finance and legal support from Rick Stark and Phil Hall of KPMG and George Danczak and James Finney of Addleshaw Goddard LLP (UK), respectively.