27th January 2020

A new decade and fresh brand identity for Fishawack Health

2020 heralds a new era for The Fishawack Group of Companies. Since the business was set up in 2001, eleven different companies have joined the group, spanning medical communications, healthcare marketing, and organisational transformation.

Dramatic changes are taking place within the healthcare industry. Today, science and technology dominate the landscape, and healthcare is more competitive, costly, and complex than it has ever been before.

As a group of companies, our clients – across medical and commercial functions, communications and healthcare marketing, biotech, and medical devices – need us as a group of companies to think and act differently. We have to be disruptive, flexible, and unified. We must break down silos, question status quos, and build customer-centred solutions. Most importantly, we need to do it together.

Fishawack Health – a fresh brand identity

As of today, we are changing the company name to Fishawack Health. Along with our new name comes a fresh brand identity and a distinctive, bold icon – the Fishawack Wolf.   

The ‘howling wolf mark’ represents our belief that we are stronger together as a single pack. As a unified group composed of every company and employee within the organisation, we can achieve greater things for our clients and their stakeholders through collaboration.

Just like us, wolves are strong as individuals but thrive as a pack. They are distinctive, bold, loyal, and fearless.

Collaborating to solve complex healthcare challenges

Together we have evolved to become so much more than our original purpose. We are now an independent, global communications healthcare agency and consultancy with a full range of capabilities. 

We have three areas of expertise:

  • Fishawack Consulting
  • Fishawack Medical
  • Fishawack Creative 

We can work independently or as integrated, multidisciplined teams to meet all our clients’ needs. This allows us to be flexible and seamlessly bring together experts who can solve highly scientific problems or take on the biggest commercial challenges.

We truly work end-to-end, from medical, commercial, and marketing strategy, through to brand strategy, communication, and execution. 

We partner with our clients to provide market and customer insights, analysis, and recommendations, helping them make the pivotal decisions that define the complex journey from laboratory asset to commercial success. We translate these recommendations into meaningful stories, developing services, assets, and creative campaigns that rationally and emotionally meet stakeholders’ needs by driving action and improving health outcomes.

Together we are fearless, exploring new territories and concepts that change established practices and behaviours, drive new customer choices, and deliver business success.

"Fishawack Health is one of the new generation of leaders in healthcare communications," said CEO Oliver Dennis. "With more than 800 employees worldwide, we offer the capabilities, scale, and geographical coverage to offer healthcare brands a fresh, new type of partnership value."

Fishawack Health’s President Gail Flockhart adds, "We are inspired by the change we can collectively bring to healthcare. While we continue to grow, we remain connected through our culture and united with one common goal – to improve patient outcomes."

If you would like to get to know us better, drop us a message at hello@fishawack.com or give any of our offices across the globe a call – we’ll put the kettle on.