24th June 2020

Award-winning philanthropy at Fishawack Health

At Fishawack Health philanthropy is at our core. Here we cover some of our initiatives to help the wider community, including our member agency Dudnyk's award-winning work to prevent sudden cardiac arrest in young athletes.

On June 18, Fishawack Health member agency Dudnyk was awarded the Heart Award by Med Ad News at the 31st annual Manny Awards. The award recognizes the agency’s dedication to philanthropic and social causes and was given for its outstanding campaign raising awareness of sudden cardiac arrest syndrome in student athletes (pictured above).

Philanthropy sits at the core of our culture and values at Fishawack Health. As a health communications group built on progressing standards of care and improving lives, Fishawack Health’s gaze has always been outwards – even as our horizons continue to expand and our business grows.

No surprise then that our collective culture goes that little bit further; for the community, for charitable support and for the environment. Read on to explore Dudnyk’s award-winning work and some of the other charitable causes we’re passionate about.

1. Preventing sudden cardiac arrest (SCA)

Dudnyk, the groups Philadelphia-based rare disease specialist agency took its expertise to ‘Simon’s Heart’, a local non-profit organization, which provides free heart screenings and education for student athletes.

Partnering with the nonprofit in their attempts to reduce the number of sudden cardiac arrest (SCA), the #1 killer of student athletes, Dudnyk developed a multichannel direct-to-consumer campaign to bolster awareness and drive registration for a free heart screening for Philadelphia-area kids.

The award-winning campaign achieved more than 1 million impressions, exceeding its goals in just six weeks. Most importantly, lives were potentially saved as the result of previously undiagnosed conditions that screening event detected.

Pro-bono efforts like this are a core part of Dudnyk’s culture. 

2. COVID-19

Jim Smith, a member of our Creative team in San Diego recently united with artists from across the music industry to develop a charity album, raising money to create protective face shields for medical and emergency front-line workers during the COVID-19 pandemic.

The Album ‘Waves of Hope’, features 24 songs. The album has been featured on a number of podcasts and recently featured on a popular blog for electronic music ‘New Retro Wave’. Jim designed the album artwork and contributed a track to the album.

The Blue Latitude Health team, part of Consulting and Creative capability, was also involved in ‘Home is Where The Heart Is’, an initiative designed to encourage the public to stay at home, get creative, and have the conversation about organ donation during the COVID-19 pandemic. The creative campaign involves beautiful illustrations from 60 artists across the globe.

3. Cancer awareness

Last year, team from Blue Latitude Health (BLH), part of Consulting and Creative capability, ran the world-famous London marathon in support of Bloodwise UK, an organisation dedicated to improving the lives of 240,000 patients in the UK living with blood cancer. In 2020 four more were planning to take on the challenging 26-mile run. However, their training will have to last a little longer as all sporting events have been postponed due to COVID-19.

BLH also supported Multiple Myeloma Awareness month, through a series of in-house events and awareness raising initiatives.

Each year, Dudnyk, the groups Horsham, Philidelphia based creative agency, supports The CoCo Foundation holiday toy drive, a pediatric cancer support organization, as well as the Girls’ Night Out and Living Beyond Breast Cancer Butterfly Ball, both supporting women with cancer.

4. Preventing child cruelty

In the UK, Fishawack Health sponsored the ‘Welcome Fizz Drink’ for the charity event 'Sparking Festive Ladies Day 2019’ at Mere Country Golf Resort, to aid the National Society for Prevention of Cruelty To Children. The event raised over £22,000 exceeding all previous events.

Each of Fishawack Health’s offices across the globe also dresses up (garishly) each year for Christmas Jumper Day, an event organised by international charity Save the Children.

5. Helping the homeless

2e, one of our Creative agencies, based in St Louis, Missouri, wears this ethos with pride with its annual ‘Share the Warmth Sock Drive’, a friendly contest between St. Louis agencies to see who can collect the most socks during the month of January to help our homeless neighbours. This year we amassed 9,473 from 2e’s two offices.

6. Saving the environment

Fishawack Health is also passionate about the environment and is dedicated to living sustainably. The group has committed to net zero carbon by 2030.

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