4th September 2020

Fishawack Health and member agencies Dudnyk and 2e are nominated for fourteen PM360 Trailblazer Awards


Fishawack Health, and its member agencies 2e and Dudnyk, are honored to be finalists in PM360’s 12th Annual Trailblazer Awards. The winners will be announced in an upcoming virtual awards ceremony on October 1st 2020.

The PM360 Trailblazer Awards recognize outstanding achievement and innovation across the healthcare marketing industry.

Collectively, we have been nominated for fourteen awards across twelve categories, from Team of the Year to Campaigns, Product and Service Launches, Sales Aids and Programs (see below for a full list of our award nominations).

We could not have achieved this without our clients. Their passion for improving patient outcomes continuously inspires us to deliver innovative creative, strategic and medical work. 


Our rare disease specialist agency Dudnyk are nominated for:

·       Company of the Year

·       Direct-to-consumer campaign: “Shelved” for Caring for Friends

·       Product / Service Launch: CEQUA “Change the Outlook” for Sun Ophthalmics

·       Professional Campaign: “Unravel” for Alnylam

·       Sales Aid: CEQUA “Change the Outlook” for Sun Ophthalmics

·       Video / TV Campaign: Caring for Friends Outreach Video for Caring for Friends

·       Self-promotion: “The Unifying Effect”

2e, our launch and growth agency with expertise in marketing strategy, creative, digital marketing and engagement, sales training, event production and internal communications are nominated for:

·       Marketing Team of the Year:  AcrySof® IQ PanOptix® U.S. Brand and Patient Engagement Team for Alcon

·       Direct-to-Patient Campaign: AcrySof® IQ PanOptix® Trifocal Lens U.S. Consumer Launch Campaign for Alcon

·       Direct-to-Patient Campaign: Balcoltra® Digital Patient Campaign for Avion

·       Interactive Marketing Program: Xiidra® Immersive HCP Experience for Novartis (with Jack Morton Worldwide)

Fishawack Health Commercial team have also been nominated for three awards for Point of Care, Unbranded Campaign and Video/TV campaign.

Finalists are chosen based on innovation, breakthrough results, and for being leaders in transformation.

For the complete list of finalists, click here.

Fishawack Health is a global commercialization partner that develops cross-functional teams intentionally and uniquely composed for each project. We work across the product lifecycle to solve our clients commercial, strategic and medical challenges. To find out more, contact newbusiness@fishawack.com.