200120172020

Blueprint for healthcare: Brand strategy and planning

Natasha Cowan | 19 March 2021

Fishawack Health reveals an innovative tool for developing a stakeholder-centric brand based on the experience patients and healthcare professionals want and need.

Life science companies typically take a traditional approach to brand strategy, focused on promoting the benefits of the product or service. However, during the last decade, consumer brands have taken a radically different approach – starting their strategic planning by understanding their customers’ needs and focusing on the overall customer experience.

Original research by Blue Latitude Health shows that while 65% of pharma brands consider themselves effective or very effective at incorporating market insights into their strategy, more than 50% do not begin collecting customer insight until 6-8 months prior to launch. However, many brands begin developing their campaigns 9-16 months before launch, illustrating that the creation of the brand starts well before the customer insights have been collected and analyzed.

It’s time to make a change, both to prevent global trust from falling further and to ensure healthcare products and services have the best chance of improving patient outcomes.

That’s why Brand Strategist, Jenna Earl, and Consultant, Leah Carlisle are revolutionizing pharma’s approach to brand strategy, revealing an innovative tool for ensuring stakeholder-centricity–‘The Four Corners of Brand Experience’.

 

Fill out the form below to receive a PDF of 50 Questions For Delivering an Exceptional Healthcare Brand Experience

Please enter your details so we can email you the content

How we use cookies

Cookies are files saved on your phone, tablet or computer when you visit a website.

We use cookies to store information about how you use the Fishawack Health website, such as the pages you visit.

For more information, check the cookie statement

Cookie settings

We use 4 types of cookies. You can choose which cookies you're happy for us to use.

Cookies that measure website use

We use Google Analytics to measure how you use the website so we can improve it based on user needs. We do not allow Google to use or share the data about how you use this site.

  • how you got to the site
  • the pages you visit on fishawack.com, and how long you spend on each page
  • what you click on while you're visiting the site

Cookies that help with our communications and marketing

These cookies may be set by third party websites and do things like measure how you view Vimeo videos that are on Fishawack.com.

Cookies that remember your settings

These cookies do things like remember your preferences and the choices you make, to personalize your experience of using the site.

Strictly necessary cookies

These essential cookies do things like remember your progress through a form (eg. Registering for new content alerts).

These cookies always need to be on.