200120172020

Fishawack Health, a new breed of global commercialization partner, fit for a post-pandemic world

29 September 2020

Hero image

We’ve reorganized to deliver agile and innovative solutions for life sciences companies in the face of rapidly changing markets

Fishawack Health has reorganized business operations as a leading global commercialization partner for the life-sciences industry. This is in response to client demand for a more agile, integrated service offering, which is heightened by the pandemic-fueled shifts in the healthcare landscape.

To announce our new offering, we have introduced a new identity encapsulated by our ‘Less Talk… More Teeth campaign’. The campaign portrays our ability to respond to our clients’ evolving needs with precision and agility.

Image: More teeth image from the social campaign

The new positioning was validated by the organization’s research on how COVID-19 is expected to impact the life sciences industry moving forward. In the last two months, we have carried out extensive research with clients across the industry to understand how they are adjusting to the pressures of COVID-19. The research uncovered significant disruptions, revealing long-term implications for clinical development, patient pathways, the customer journey, and launch and go-to-market models.

We’re built to solve the challenges by providing integrated, agile solutions across the entire product lifecycle, from R&D to launch and beyond. This approach ensures we respond to healthcare leaders’ shifting needs. Many legacy agency brands will continue to exist, unified under the new Fishawack Health identity.

“Now, more than ever, our clients need a partner with the agility, entrepreneurial spirit and expertise of a specialist agency, but with the reach and resources of a larger network. We’re able to recognize changes in the environment and plot a new direction quickly. Larger networks are not designed to adapt in this way,” Fishawack Health Group President Gail Flockhart said.

“Our global cross-functional teams have delivered solutions designed to overcome the disruptions evident across the industry. Most teams are formed to operate within a single mode of action. Fishawack specialty teams are expected to function in two modes—individually and in combination with other specialties.”

The new Fishawack health combines all component capabilities from the group companies into an integrated offering, organized into Commercial, Consulting, and Medical operating units, powered by an integrated team of strategic, creative, and scientific experts.

These specialists are united in a single goal of connecting patients and healthcare professionals with the knowledge they need to live better lives. Each unit can be leveraged individually, but is designed for dynamic collaboration, with teams intentionally and uniquely assembled for each project. Our integrated approach ensures life sciences brands are equipped to navigate the most complex of ecosystems, while embarking on a faster, more efficient path to developing, launching and growing their brands and portfolios.

Fishawack Health CEO Oliver Dennis said, “We are a new breed of commercialization partner and can help healthcare companies navigate what is a rugged landscape. We’re designed to solve these challenges by providing integrated, agile solutions across the entire product life cycle, from clinical development to loss of patent.”


A preview of our COVID-19 research will be made available by Fishawack Health on October 31st. To find out more about our COVID-19 Research and to learn Fishawack Health can help you develop, launch and grow your brands and portfolios please contact us at: newbusiness@fishawack.com

 

Latest articles

5 lessons in healthcare innovation from series 2 of Beyond the Molecule

21 July 2021

The key to psoriasis innovation? Dispelling the shadow of the JAK inhibitor

13 July 2021

How we use cookies

Cookies are files saved on your phone, tablet or computer when you visit a website.

We use cookies to store information about how you use the Fishawack Health website, such as the pages you visit.

For more information, check the cookie statement

Cookie settings

We use 4 types of cookies. You can choose which cookies you're happy for us to use.

Cookies that measure website use

We use Google Analytics to measure how you use the website so we can improve it based on user needs. We do not allow Google to use or share the data about how you use this site.

  • how you got to the site
  • the pages you visit on fishawack.com, and how long you spend on each page
  • what you click on while you're visiting the site

Cookies that help with our communications and marketing

These cookies may be set by third party websites and do things like measure how you view Vimeo videos that are on Fishawack.com.

Cookies that remember your settings

These cookies do things like remember your preferences and the choices you make, to personalize your experience of using the site.

Strictly necessary cookies

These essential cookies do things like remember your progress through a form (eg. Registering for new content alerts).

These cookies always need to be on.