200120172020

Welcoming award-winning creative agency StoneArch— the newest member of the pack

13 January 2021

We’re delighted to welcome StoneArch, a Minneapolis-based creative agency with a strong reputation in the medical device and health technology sector, to Fishawack Health.

We’re excited to welcome our newest acquisition, StoneArch, to the Fishawack Health family. The award-winning creative agency, based in Minneapolis, is renowned for its strategic, creative, and storytelling capabilities and brings with it more than 35 years of experience in content creation and storytelling.

The company partners with clients across the entire spectrum of the healthcare industry to create omnichannel campaigns centered on value-added content. It has a strong presence in pharmaceuticals, health insurance, and care delivery, as well as the medical device and health technology spaces.

At their heart, the StoneArch team are storytellers. The company’s founders Judy Kessel and Jerrold Gershone started StoneArch as one of the few agencies with a unique focus on content in the healthcare space.

As pioneers in healthcare storytelling, Judy and Jerrold built a team of smart and compassionate people with the ability to take a strategic view of complex business challenges and uncover opportunities for engaging content that connects with the audience and drives behavior change.

Today, content has become one of the most sought-after parts of the marketing mix within the healthcare industry, and it remains at the core of what the team does best. 

Oliver Dennis, Fishawack Health Co-founder and Chief Executive Officer, explained, “Our healthcare clients are looking for a new breed of partner with skills in scientific, strategic, and creative innovation, and the agility needed to develop, launch, and grow brands in a complex and crowded marketplace. StoneArch brings exceptional strategic, creative, and storytelling skills, while their office in Minneapolis—an important healthcare center of excellence—is an exciting addition to our US footprint. We’re delighted to add StoneArch to the group, which follows the recent addition of The Hive Health Group, also experts in patient engagement and scientific storytelling.”

Fishawack Health Group President Gail Flockhart added, “Our goal is to give all our clients access to a highly experienced pool of scientific, strategic, and creative experts who offer integrated commercial services across the entire product life cycle. StoneArch’s innovative outlook and its unique ability to take complex business challenges and provide engaging content that truly resonates with stakeholders is an asset, particularly in the highly competitive life science and healthcare technology spaces.”

At StoneArch, President and Chief Executive Officer Marcia Miller praised the consolidation,  “The Fishawack Health leadership team is first class. The company has a strong identity, vision, and values, a newly integrated operating model, and an entrepreneurial spirit. We immediately knew they were the perfect match for us. We’re excited to offer our clients wider resources and a stronger offering that extends our services—in insight, market access, experience and service design, scientific meetings, publications planning and media offerings.

Jennifer Mugnaini, StoneArch Vice President, Account Management, elaborated, “We treat our clients as partners and are an extension of their team, providing exceptional service, strategic, innovative thinking, breakthrough creative, and an intimate understanding of their business.  It is exciting to now be part of a 950+ strong peer network, allowing us to offer our clients services across the entire product life cycle, and enabling us to deliver work that truly clarifies, unifies, and humanizes our clients’ offerings.”

To find out how we can help solve your commercial challenges, contact newbusiness@fishawack.com

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