Fishawack Health expands its global market access and HEOR capabilities with the acquisition of PRMA Consulting

Fishawack Health | March 24, 2021

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Image from left to right: The PRMA Consulting Team is led by Jayne Sykes, Partner; David Sykes, Founding Partner; and Sotiria Papanicolaou, Partner

Fishawack Health bolsters its strong strategic offering by acquiring PRMA Consulting – a global market access and HEOR firm with deep US, European, and Asia-Pacific expertise

We are delighted to welcome market access and health economics and outcomes research (HEOR) consultancy PRMA Consulting to the Fishawack Health pack.

The acquisition follows the addition of US-based market access consultancy Skysis in April 2020. With the extensive knowledge and skills of the PRMA Consulting team, we now have unrivaled market access and HEOR services spanning the US, European, and Asia-Pacific markets.

PRMA Consulting is shaping the future of market access, paving the way with its industry-leading strategic offering and award-winning, cloud-based digital applications that unlock and optimize product value – the PRMA Healthcheck® (2020 award winner in the PM Society Digital Awards), the PRMA Navigator® (2019 finalist in the HealthEconomics.com Innovation Series), the PRMA Tracker®, and the PRMA Access Accelerator® (2021 named as one of the top 10 Outsourcing Consulting Companies by technology thought leader Pharma Tech Outlook magazine).

The PRMA Consulting team are experts in meeting the evolving value, evidence, and access needs of life science companies, enabling faster patient access to therapies that improve health outcomes. As a result, their skills will play a vital role in ensuring Fishawack Health meets its mission of driving innovation and connecting health professionals and patients with the knowledge they need to live better lives.

Oliver Dennis, Fishawack Health Co-founder, and CEO said: “We’re delighted to welcome PRMA Consulting to our group – our third acquisition of 2021. The team brings extensive global market access, HEOR, and disease area experience, making them an important addition to our Consulting business unit. By acquiring best-in-class organizations like PRMA Consulting, we are continuously developing agile, integrated, and tailored solutions that ensure we’re one step ahead of our client’s complex and evolving needs across the product lifecycle – from laboratory asset to launch and beyond.”

Fishawack Health Head of Consulting, Fred Bassett, added: “Our goal at Fishawack Health is to give clients access to highly-experienced experts who provide strategic direction, helping to make decisions that matter across the development and commercialization of portfolios, products, and services. The PRMA Consulting team shares our passion for solving the most complex and challenging healthcare problems in fast-evolving markets. We’re delighted to add a team of market access and health economics strategists with deep specialism in HEOR, healthcare technology assessments, pricing, and reimbursement processes.”

David Sykes, Founding Partner at PRMA Consulting, explained: “We are excited about the opportunity of joining Fishawack Health and building out the leading global value, evidence, and access group. We were drawn by our shared culture and values and the ability to tap into existing complementary Fishawack Health resources, which will help us provide our clients with an even better experience.

“As the pace of clinical development accelerates and the responsibilities between medical, commercial, access, and HEOR merge, we see a huge opportunity to develop market-leading integrated cross-functional service offerings for our clients.

“We would like to thank our clients for helping us achieve this important milestone. I would also like to recognize and thank the wonderful team at PRMA Consulting who have helped us to be so successful. As our journey progresses, we remain focused on partnering with clients to help them enable faster patient access to therapies that improve health outcomes.”

To find out more about our market access and HEOR services, contact newbusiness@fishawack.com

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