200120172020

Insight and oversight: Making the most of virtual platforms in dermatology

December 20, 2021

Hero image

Dr. Bruce E Strober, Executive Director, offers insight into how to make the most out of virtual communications with dermatologists, healthcare professionals and patients.

FIDE is our independent expert-led network specialized in providing insight into inflammatory skin conditions. Dr Bruce E Strober, Executive Director delves into healthcare professional (HCP) challenges throughout the pandemic. He discusses the most under-represented areas of dermatology and offers his advice for biopharmaceutical companies looking to create sustainable partnerships with today’s dermatologists.

 

Pharmafile: What has the impact of restricted one-to-one healthcare professional (HCP) access engagement been on dermatological patient care?

Dr Bruce Strober: We have observed minimal effect — our practice has functioned mostly normally (with appropriate COVID-19 precautions in place) for the past 18 months.

Some restrictions have been placed on the number of pharma reps to keep density down. We’re actually busier than ever with patient care, and allow in-person interaction with pharmaceutical representatives. Truth be told, some restriction on pharmaceutical interaction is positive, as it can be overwhelming to a busy HCP trying to conduct patient care.

 

Pharmfile: COVID-19 restrictions have also limited knowledge transfer – what effect has this had on dermatological |R&D and patient care?

DBS: The lack of in-person meetings has necessitated virtual learnings, which isn’t vastly inferior. However, in-person learning likely fosters more Q&A and discussion that is somewhat blurred by the virtual medium. Patient care likely hasn’t been impacted significantly. The real issue is how COVID-19 has delayed the FDA review process, inhibiting the approval of important new medications for patients in need.

 

How we use cookies

Cookies are files saved on your phone, tablet or computer when you visit a website.

We use cookies to store information about how you use the Fishawack Health website, such as the pages you visit.

For more information, check the cookie statement

Cookie settings

We use 4 types of cookies. You can choose which cookies you're happy for us to use.

Cookies that measure website use

We use Google Analytics to measure how you use the website so we can improve it based on user needs. We do not allow Google to use or share the data about how you use this site.

  • how you got to the site
  • the pages you visit on fishawack.com, and how long you spend on each page
  • what you click on while you're visiting the site

Cookies that help with our communications and marketing

These cookies may be set by third party websites and do things like measure how you view Vimeo videos that are on Fishawack.com.

Cookies that remember your settings

These cookies do things like remember your preferences and the choices you make, to personalize your experience of using the site.

Strictly necessary cookies

These essential cookies do things like remember your progress through a form (eg. Registering for new content alerts).

These cookies always need to be on.