The Challenges for Access in Emerging Markets
Launching brands in emerging markets require a holistic approach to market access. Learn Jeff Weisel’s perspective and strategies for success (originally published in the April 2023 issue of PM360).
When comparing the challenges presented in emerging markets with more mature markets, the obvious starting point is healthcare expenditure. Having less to spend means a difference in priorities for governments—the focus in emerging markets continues to be more on building capacity in both physical infrastructure and human capital. Developed markets with infrastructure in place prioritize efficient utilization and high-service quality.
In an article with PM360, Jeff Weisel, Managing Director, APAC at PRMA Consulting (part of Fishawack Health) shares his insight into strategies to address market access challenges. In emerging markets, the difficulties brands face include:
- Barriers to and considerations around market access, focusing on affordability and system maturity
- Defining market archetypes that enable the development of access models which can start quickly and scaled within and across markets
- Innovative approaches to financing healthcare across various markets and needs