The Challenges for Access in Emerging Markets

Jeff Weisel, Managing Director, APAC, PRMA Consulting (part of Fishawack Health) | May 02, 2023

Hero image

Launching brands in emerging markets require a holistic approach to market access. Learn Jeff Weisel’s perspective and strategies for success (originally published in the April 2023 issue of PM360).

When comparing the challenges presented in emerging markets with more mature markets, the obvious starting point is healthcare expenditure. Having less to spend means a difference in priorities for governments—the focus in emerging markets continues to be more on building capacity in both physical infrastructure and human capital. Developed markets with infrastructure in place prioritize efficient utilization and high-service quality.

In an article with PM360, Jeff Weisel, Managing Director, APAC at PRMA Consulting (part of Fishawack Health) shares his insight into strategies to address market access challenges. In emerging markets, the difficulties brands face include:

  • Barriers to and considerations around market access, focusing on affordability and system maturity
  • Defining market archetypes that enable the development of access models which can start quickly and scaled within and across markets
  • Innovative approaches to financing healthcare across various markets and needs


Read the full article in PM360.

Latest articles

Amar Urhekar joins Fishawack Health as Chief Operating Officer, integrating interdisciplinary teams across capabilities

September 12, 2023

Avoid the narrow framing trap—Take a more empathetic approach to medication adherence

August 23, 2023

Fishawack Health amplifies US Marketing leadership team with appointment of Celine Vita as Chief Growth Officer

August 10, 2023

How we use cookies

Cookies are files saved on your phone, tablet or computer when you visit a website.

We use cookies to store information about how you use the Fishawack Health website, such as the pages you visit.

For more information, check the cookie statement

Cookie settings

We use 4 types of cookies. You can choose which cookies you're happy for us to use.

Cookies that measure website use

We use Google Analytics to measure how you use the website so we can improve it based on user needs. We do not allow Google to use or share the data about how you use this site.

  • how you got to the site
  • the pages you visit on, and how long you spend on each page
  • what you click on while you're visiting the site

Cookies that help with our communications and marketing

These cookies may be set by third party websites and do things like measure how you view Vimeo videos that are on

Cookies that remember your settings

These cookies do things like remember your preferences and the choices you make, to personalize your experience of using the site.

Strictly necessary cookies

These essential cookies do things like remember your progress through a form (eg. Registering for new content alerts).

These cookies always need to be on.